I build systems that make complex communication clear, measurable and scalable.
I’m Nathaniel O’Farril, an email analytics technologist working across Salesforce Marketing Cloud, SQL, AMPscript, front-end email development, analytics and AI-assisted delivery.
Eight-plus years of enterprise email experience, with a focus on regulated communications, campaign systems, analytics, QA and the operating models behind reliable delivery.
Technology that supports the work—not visual noise around it.
I connect audience logic, message production, data, tracking, QA and automation into systems that are easier to operate and easier to improve.
My work spans enterprise email execution, analytics, Salesforce Marketing Cloud architecture, TypeScript tooling and governed AI workflows.
ScriptWald
A productized workflow for building, reviewing and packaging enterprise email work with more structure, repeatability and QA discipline.
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