About / Resume

Enterprise email.
Data. Delivery.

I’m Nathaniel O’Farril, a marketing technologist with 8+ years across financial services, retail, and agency environments. My work connects Salesforce Marketing Cloud, campaign operations, SQL analysis, personalization, and production quality.

Current role

Charles Schwab

Manager, Campaign Analyst

Consulting engagement via Mindlance · Sep 2024–Present

Lead regulated campaign delivery from intake through post-send analysis. Use SQL and SFMC data views to investigate tracking anomalies, improve reusable content, and guide production teams.

Earlier experience

Senior Email / Front-End Developer

TEKsystems, Artech, 24 Seven & Profiles engagements · Jun 2019–Sep 2024

Enterprise email and landing-page development supporting Capital One, American Express Business Blueprint, PNC Bank through RAPP, and 7-Eleven. Reusable content, personalization, accessibility, and cross-client QA.

Email developer

Fossil Group

Aug 2018–Jun 2019 · Richardson, TX

Promotional and lifecycle email for a global, multi-brand retail portfolio, with responsive templates and recurring production QA.

Certification

Salesforce Certified Marketing Cloud Email Specialist

Issued April 2023

Certificate

Foundations of User Experience (UX) Design

Google

Issued March 2024

Education

Johnson University

Undergraduate coursework in Educational Administration

2008–2012 · Formerly Florida Christian College

Technical skills

Platforms & tools

Salesforce Marketing CloudSQLAMPscriptJourney BuilderAutomation StudioContent BuilderHTML / CSSLitmusEmail on Acid