Email technology strategy
SFMC architecture, production patterns, personalization, governance and scalable operating standards.
I bring enterprise email experience, data fluency, hands-on development, product thinking and the ability to align content, design, analytics, engineering, QA and stakeholders.
SFMC architecture, production patterns, personalization, governance and scalable operating standards.
Audience logic, SQL, tracking, performance interpretation and decision-ready communication.
TypeScript products, QA utilities, workflow automation and human-governed agent systems.
Requirements, tradeoffs, risk, stakeholder alignment, documentation and executive-level clarity.